INDIANAPOLIS - Billboards posted
along highways and streets across Indiana warn motorists:
"Sobriety Checkpoint Ahead." They certainly look
official, but authorities acknowledge there isn't always a
checkpoint there.
when behind the wheel, said Jerry McCory,
director of Indiana's Council on Impaired and Dangerous Driving.
The 300 yellow signs across Indiana are part
of a national effort targeting drunken driving over the three
summer weekends that are traditionally the deadliest of the
year.
Each state has received federal money for
the campaign to curb drunken driving, which lasts through
July 13. The National Highway Traffic and Safety Administration
also is spending $11 million on television commercials to
promote the national campaign.
Alaska, using the slogan "Drive Hammered,
Get Nailed," is funneling its federal money for additional
police patrols looking specifically for drunken drivers as
part of the 17-day effort. Many other states are using sobriety
checkpoints, or a combination of patrols and checkpoints.
AAA estimated that 36.8 million people were
expected to travel the nation's highways during this year's
4th of July weekend, which would be the highest total in nine
years.
The highway administration estimated 560
deaths will occur on the nation's roadways during the weekend,
and a majority — 55 percent — will involve alcohol.
Indiana's effort includes the billboards,
as well as increase in actual sobriety checkpoints and patrols
looking specifically for drunken drivers. The state received
about $2.5 million in federal money for such efforts this
year, McCory said.
The billboards, posted over the last two
weeks, have caught motorists' attention. Georgenne
Lollar, 69, said too many people
drink and drive.
"That ought to wake some of them up,"
Lollar said of a billboard overlooking a busy Indianapolis
street. "I hope they catch them all."
But 17-year-old Mary Hannah questioned whether
the target audience would notice.
"If they're drunk, do you really think
they will see it?" she asked.
There are no warning billboards in Frankfort,
about 25 miles northwest of Indianapolis, but there was a
checkpoint June 27.
Frankfort Police Detective Andrew Reiss said
officers warned the community about increased law enforcement
through newspaper and radio ads, and the warnings appeared
to work.
Of about 100 motorists stopped, none was
cited for drinking-and-driving offenses, Reiss said.
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